Proactive Brand Management Takes Three Ingredients – and a Green Thumb
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For businesses and personal brands, reputation is everything. It takes practice and talent to grow your business and ensure your public persona demonstrates the perfect combination of insight and adaptability – knowing how to stay ahead as well as when to shift.

When a business waits until things go wrong to implement a reputation management strategy, at that point, it’s merely damage control. Success requires three core ingredients, which everyone has in their toolkit.

Read the full article via Memphis Business Journal.