Greater Memphis Chamber launches Small Business Resiliency Playbook
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Wilson Public Relations is proud to have provided communications and design support for the Greater Memphis Chamber‘s new Small Business Resiliency Playbook and website – two resources designed to help local businesses recover from the devastating effects of COVID-19.

Containing the insights of roughly 50 local business experts and leaders, the free downloadable playbook and its corresponding website, smallbusinessresiliency.com, were designed to be a survival guide for small businesses navigating major financial crises. The resources are organized around the acronym PROSPER, which stands for Perspective, Refocus, Operations, Systems, People, Engagement, and Resiliency. Each section contains guidance based on the latest statistics and trends, as well as input from successful business owners, related resources, and other helpful tools.

The Playbook and website are a direct response to small business owners’ pleas for help in 2020, but they are also intended to be used to crisis-proof Memphis businesses against future disruptions.

The full press release is available on the Greater Memphis Chamber’s Momentum blog here.