Wilson Public Relations Founder + Chief PR Officer Beth Wilson is a proud member of the Business Journals Leadership Trust, an invitation-only network of influential business leaders, executives and entrepreneurs in your community.
Search engine optimization outreach is an essential part of any effective digital marketing strategy. While many marketers are focused on one-time outreach to secure links and improve search rankings, they often overlook the long-term benefits of building relationships with members of their target audiences.
To maximize the benefits of SEO outreach, marketers must focus on building lasting relationships that can provide ongoing value to their customers, their partners and their businesses. Here, six experts from Business Journals Leadership Trust offer some effective ways to leverage SEO outreach to build long-term relationships. Follow their recommendations to ensure your SEO efforts provide significant benefits for your business over time.
What Beth had to say:
Build credibility for your brand through link-worthy content.
When it comes to your content marketing strategy, it’s essential to build trust with your audience. This also builds authority and credibility for your brand, all of which leads to long-term, mutually beneficial relationships. Do this by creating link-worthy content that people (that is, current and prospective clients) will turn to when they need a resource for their questions and challenges.