Wilson Public Relations Founder + Chief PR Officer Beth Wilson is a proud member of the Business Journals Leadership Trust, an invitation-only network of influential business leaders, executives and entrepreneurs in your community.
A business cannot run without clients, which makes a business’s relationships with them the foundation of its existence. Unfortunately, building these relationships doesn’t always come easy.
It takes much effort, understanding, strategic planning and tweaking for a business to build long-term client relationships. Here, 14 members of Business Journals Leadership Trust discuss the best ways to maximize customer relationships.
What Beth had to say:
Create customer-centric models.
Customers and clients want to be seen and heard as individuals. Whatever else changes, our business models need to be customer-centric enough that everyone who interacts with us continues to feel their unique needs are seen and that questions or problems will be handled by a familiar face.
