Wilson Public Relations Founder + Chief PR Officer Beth Wilson is a proud member of the Business Journals Leadership Trust, an invitation-only network of influential business leaders, executives and entrepreneurs in your community.
In today’s hyper-connected marketplace, a business’s reputation is one of its most valuable, and potentially fragile, assets. With the widespread use of social media and online review sites, news of a single negative customer experience can spread quickly and damage a company’s brand. As a result, managing reputational risk has become a top priority for many business leaders.
The members of Business Journals Leadership Trust understand why reputation management is so important for modern businesses. Below, they provide their top-recommended strategies for mitigating reputational risk and protecting your brand as a business leader. Whether you’re a small startup or a large corporation, these tips can help you build and maintain a strong, positive reputation that can drive long-term success.
What Beth had to say:
Be proactive in your approach to reputation management, or how people perceive your brand. Investing in your company’s reputation via customer or client communication and various forms of media (earned, shared or owned) early and often enables you to build a solid online reputation, rather than scrambling to fix a broken one.