Wilson Public Relations Founder + Chief PR Officer Beth Wilson is a proud member of the Business Journals Leadership Trust, an invitation-only network of influential business leaders, executives and entrepreneurs in your community.
For small-business owners, “agility” is an essential concept. New companies often have to be creative and innovate quickly to compete in a crowded marketplace. However, as their organizations grow and see success, it’s not uncommon for business owners and leaders to settle into a fixed way of doing things or even start to neglect the key differentiators that really got them off the ground.
Fortunately, many of the smart, creative ways that small businesses find to compete are adaptable to any organization — indeed, some of them are simple, foundational “good business” strategies. Below, 13 members of Business Journals Leadership Trust share some common small-business practices larger businesses can and should emulate to build on their success.
What Beth had to say:
Focusing on your core strength.
Figure out your business’s core strength and niche — such as a practice area, service or product — and make it known that your company is the best or leading provider within that niche. Focus on brand awareness and reputation management, especially by engaging in a solid PR strategy. Get your team members to take ownership of brand promises as well, and then deliver on those promises.