10 tips for better leveraging the power of LinkedIn
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Wilson Public Relations Founder + Chief PR Officer Beth Wilson is a proud member of the Business Journals Leadership Trust, an invitation-only network of influential business leaders, executives and entrepreneurs in your community.

Many professionals rely on a daily perusal of their LinkedIn feeds to keep up with industry news and their colleagues’ career updates. While LinkedIn can be a great resource for “passive” users, being an active participant on the site can yield tremendous dividends. Leaders can access this global professional networking site to build their personal brands, grow their networks and even boost their business growth.

Among the members of Business Journals Leadership Trust are “power” LinkedIn users who have learned the many ways to leverage the site’s unmatched reach among executives, entrepreneurs and professionals of all stripes.

What Beth had to say:

Establish yourself as a thought leader.
Share your industry insights, experiences and perspectives through thought-provoking articles, posts and videos. Establishing yourself as a thought leader can boost your credibility and influence in your industry. Also, consider actively engaging with connections. Comment on posts, congratulate others on their achievements and respond to messages. Meaningful interactions help foster stronger professional relationships.

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